数字素养对农户绿色生产技术采纳行为的影响及其机制研究: 基于CLES混合截面数据的实证分析

The Impact and Mechanism of Digital Literacy on Farmers' Adoption of Green Production Technologies: An Empirical Analysis Based on CLES Mixed Cross-sectional Data

  • 摘要: 促进绿色生产技术采纳行为是实现绿色全面转型的必要途径。本研究基于2021-2022年中国土地经济调查(CLES)混合截面数据, 采用有序Probit模型和中介效应模型实证分析了数字素养对农户绿色生产技术采纳行为的影响机理。结合工具变量法、条件混合过程估计法以及双重机器学习进行内生性分析以及稳健性检验。结果表明: (1)数字素养对农户绿色生产技术采纳行为具有显著正向影响, 边际效应结果显示数字素养的提升促使农户采纳更多的绿色生产技术。(2)机制分析表明, 绿色认知、社会资本和信贷可得性是数字素养影响绿色生产技术采纳行为的重要途径。(3)异质性分析得出, 对于高教育水平、小规模种植的农户, 数字素养对于其采纳绿色生产技术的行为促进作用更加明显, 而对低文化水平以及大规模种植的农户不显著。据此提出完善农村数字基础设施建设, 提高农户数字素养水平, 增强信贷可得性, 强化绿色认知, 扩大社会资本并提升农户教育水平等政策建议。

     

    Abstract: Promoting the adoption of green production technologies is a necessary way to achieve a comprehensive green transformation. Based on the mixed cross-section data of the 2020-2021 China Land Economy Survey (CLES), this paper empirically analyzes the influence mechanism of digital literacy on farmers' green production technology adoption behavior by using the ordinal Probit model and the mediating effect model. Endogeneity analysis and robustness tests were conducted using instrumental variable methods, conditional mixed process estimation methods, and double machine learning. The results show that: (1) Digital literacy has a significant positive impact on farmers' green production technology adoption behavior, and the marginal effect results show that the improvement of digital literacy prompts farmers to choose more green production behaviors. (2) Mechanism analysis shows that credit availability, green cognition, and social capital are important ways for digital literacy to influence the adoption of green production technologies. (3) Heterogeneity analysis show that for farmers with a high education level and small-scale planting, digital literacy had a more obvious effect on promoting their participation in green production behavior, but not for farmers with a low education level and large-scale planting. Based on this, it is recommended to improve the infrastructure of rural digital facilities, improve the level of digital literacy of rural households, enhance the availability of credit, strengthen green awareness, expand social capital, and improve the education level of rural households.

     

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